Pokimane Cookies Drama: Myna Snacks Cookie Price Controversy Explained

The Pokimane cookie price drama is a bit confusing for those who haven’t been following it. Suppose you’re looking for an explanation because of people “canceling” her after she issued an apology. In that case, you’re likely wondering why she’s apologizing in the first place. Here’s the breakdown of Twitch streamer Pokimane’s latest drama and why she called some of her viewers “idiots” and “broke boys.”

What is the Pokimane Myna Snacks cookies controversy?

Pokimane recently launched the health-conscious Myna Snack brand. The smallest order you can make of its first product, Midnight Mini Cookies, is $28 for a four-pack of 4 oz. (114 g) bags. At $7 a bag, these cookies are definitely on the expensive side.

Myna Snacks and it's co-founders, Pokimane and Darcey Macken, don't say anything about how they experimented, created, and tested their product. So I did a little digging on their product. Here's a thread of my findings. 🧵

References included at the end of the thread. https://t.co/cDb0VFNnYN
— 🌸 Noura 🌸 (@nourawitch) November 13, 2023

However, most of the criticism stems from allegations that Myna may be purchasing white-label cookies from a third party and marking them up. Skeptics pointed toward a Midnight Mini cookie brand from Toatzy that was sold at Cosco earlier this year and looks incredibly similar to what Myna is offering at a much cheaper price. In response to the criticism, Myna released a statement saying the cookies aren’t white-label and that over two years were spent developing them.

Why is Pokimane being “canceled?”

In response to complaints about the price of the Pokimane cookies, she made the following statement in her November 18 stream:

“When people are like ‘oh my god, $28 for cookies’. It’s four bags, that’s $7 per bag. I know, I know math is hard when you’re an idiot. But, if you’re a broke boy, just say so.”

Of course, with rampant inflation leaving many households living paycheck to paycheck, her comment came off as arrogant and tone-deaf.

She attempted to play the comment off as a joke in an apology the next day:

while what i said was 100% intended to be a joke, i see why it came off as insensitive and i apologize for that.

i also understand the current price of the cookies may be expensive for some, and promise we’ll continue to consider pricing to keep myna as affordable as possible. https://t.co/u0HovPw2Za
— pokimane (@pokimanelol) November 20, 2023

However, many fans and fellow content creators aren’t buying it. Pokimane continues to flirt with controversy; this is just the latest incident. Many feel she’s coming from a position of privilege and that her apology was half-hearted. Hence, the criticism against her continues on social media.