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I'll tell you right now, I am hardly a fan of the name of Microsoft's next-gen gaming device. The decision to name its third console the Xbox One, is not only puzzling but also completely foolish in my eyes, but Microsoft's Jeff Henshaw believes the company made the best branding choice possible.
Henshaw spoke to the confusion that might arise when referring to the first Xbox console, telling CNET:
The original Xbox was just the "Xbox," it wasn't "One." But this vernacular formed where people referred to it as the Xbox. Even today during interviews, I've slipped.
It only takes a little while before you realize what's going on underneath that name. There's something very powerful about it. Xbox One really embodies the concept that this is the first device, the combination of this very powerful console that brings all its eight cores, 8GB of RAM, super fast memory, super powerful SoC we built, super powerful dedicated audio and video processing subsystems. There's incredible power in this device, married with the next generation of Kinect for really enabling those subtle interactions between you and your entertainment.
Will the Xbox One really live up to the lofty ambitions of Microsoft? Henshaw seems quite confident that the device will.
The embodiment that this becomes one device that addresses all the entertainment that you want to enjoy on your TV, and brings it to you in a way that’s so simple, that it can be the only input you have connected through your television. It is truly the one place to go for all this. So One ends up being a deeply meaningful thing to us here. It’s almost a bar that we are striving to achieve, and I think we nailed it really well with the Xbox One.
Are you getting used to the Xbox One name, or do you still find yourself confusing it with the original Xbox? Sound off with your thoughts on Microsoft's naming strategy in the comments below.
