Every once and a while, something unique comes along and changes the human experience. Whether it be socially, like Facebook, or via the silver screen, like The Godfather or Citizen Kane, the affect it can have can be timeless.
A new project, headed by Intel and Toshiba, titled "Inside", looks to do just that. The just-launched "Social Media Film Project" redefines the term social media and transcends traditional film by making the first ever socially interactive film.
Inside engages audiences by inviting them to be a part of the film through various social media channels, such as Twitter or Facebook. Viewers are encouraged to connect with Christina, played by Emmy Rossum (Phantom of the Opera, Mystic River), to Tweet clues or post advice on Christina's Facebook wall.
The best laid plot by users will be scripted into the film's short episodes, which begin airing on July 25th. Additionally, one user will have a chance to actually be in the film through a Youtube casting call that kicks off today.
For more information on Inside, visit http://www.theinsideexperience.com/.