Ubisoft has been pushing the Assassin's Creed franchise big time over the past few years, yanking the spotlight away from everyone's favorite time-manipulating prince.
When asked about the state of the series by IGN, Ubisoft Montreal CEO Yannis Mallat explained that they're currently giving Prince of Persia a break. “Brand management is a tricky thing. It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it,” he said.
Fans of the franchise shouldn't be worried though, as Ubi has no plans to abandon the series. They're just waiting for the right time and idea before they move forward. "Prince of Persia is part of Ubisoft's portfolio," Mallat added. "As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”
Last year we caught of glimpse of what looked like a next-gen take on the series, so you never know what surprises may lie in the near future.
