Threads for businesses is something many users and potential sponsors are wondering about, particularly whether you can advertise on Threads. The new social platform by Meta’s Instagram has surged with over 100 million sign-ups within a week, and marketers want to know how to be a part of this new competitor to Twitter. At the same time, Meta is looking for ways to adapt Instagram’s sponsored content over to Threads as soon as possible. Here’s what businesses should know about being able to advertise on Threads.
Can businesses advertise on Threads?
Currently, you can’t advertise on Threads, but Meta is is looking to introduce ads soon and Threads will be getting Instagram’s branded content tools eventually.
This is according to several sources speaking with Axios, who share that Instagram will be ready to add advertisements in Threads once it “reaches a critical mass.” That shouldn’t be too difficult given the huge number of sign-ups for the platform, though it is struggling to be released in the EU due to data privacy concerns. The Threads Supplemental Privacy Policy states that the platform collects a wealth of user information that it shares with third-party services and users.
Once Threads has paid partnership labels available for posts, companies will be able to work with influencers on the platform for sponsored content. We would expect that this would largely work the same way as it does on Instagram, though that platform limits the sponsors to eligible brands. From the looks of it, experimentation with paid promotion will likely be available before advertising will on Threads.
Before this happens, Meta recommends that users on Threads clearly indicate any posts with paid partnership with text and/or hashtags. The head of Instagram Adam Mosseri has also stated, via Business Insider, that they won’t be courting news and politics, an environment that will make it easier for advertisers. The platform also has a more stringent NSFW policy than Twitter does. Hopefully, this will make social media managers and public figures feel safer to advertise on the platform.
