Ouya, the free-to-play console, will not be taking any funding outside of Kickstarter. This is not only a gamble, but a point to be made about the viability of crowd-sourced funding instead of investors.
Ouya CEO Julie Urhman reiterates this statement in a recent in interview with Engadget:
We've been approached many times in the last week, of course, and told everyone we are totally focused on getting our support from Kickstarter.
All of the games for the console will be available in some free-to-play model, which I interpret to mean that it will have lots of in-depth demos for every game:
When we say free-to-play, we'd also include free demos or early levels of a game, so we are confident that while not every game will use in-game items, every game can offer some aspect of its gameplay for free.
Let's hope this means that a good number of these games can be completed for free, but that microtransactions will aid players in case that need them or are primarily cosmetic in nature.
Ouya has already had half of its 80,000-unit stock pre-ordered through Kickstarter.