Bloodborne is one of the most anticipated games of the year, and folks in Denmark can receive a free copy of the game by donating blood according to NeoGAF.
PlayStation Denmark and GivBlod are teaming up for the March 23rd event in which Danish residents give blood in exchange for the PlayStation 4 exclusive. Other PlayStation games will be available for donors who don't want Bloodborne.
Donating blood also enters individuals into a sweepstakes for the uniquely designed Bloodborne PS4 console.
I don't do well around blood in real life, but this seems like a great promotion for a great cause. Then again, the collective blood pressure of Danish residents will probably rise as they play the tough-as-nails game.
Bloodborne comes out on March 24th for PlayStation 4.
