Sony Computer Entertainment worldwide studios head Shuhei Yoshida says that the company's PlayStation 4 console has sold through ten million units, though he's also unsure as to how the hardware has sold as well as it has thus far.
Specifically, Yoshida said that the company fears sales will slow down too drastically if they can't be maintained and understood in order to continue leveraging the PlayStation name at market.
We are so happy. But I for one am a bit nervous because we do not completely understand what's happening. You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking.
Sony's success at launch and beyond has certainly taken some by surprise though I think many others saw the firm's clear idea for PlayStation 4 platform development just ahead of launch.
As soon as we see a great sales number, our instinct tells us we should be concerned about future sales, right? Are we exhausting core gamers? If we sell this number of units, there are no more consumers we can sell to. That's a really terrifying prospect. So we want to understand who are these consumers who we do not necessarily consider core gamers, who are purchasing PS4 and why they are doing it and what they are doing with PS4, so we can create a bit more of a positive future, rather than saying, "Wow, we have sold to every single core gamer."
With the last generation's console sales figures stretching into the hundreds of millions when counted up between Nintendo Wii, Microsoft Xbox 360, and Sony PlayStation 3, I doubt that the firm will have sold to all core gamers anytime soon. For more, including Yoshida's reaction to Rise of the Tomb Raider's exclusivity on Xbox One check Eurogamer's full interview.
