First revealed in May 2022, TikTok Pulse is an ad revenue sharing program that is effectively Tiktok’s response to the YouTube Partner Program. After a four-month delay, the program has been rolling out to various users who have revealed the requirements that users will need to meet in order to join and monetize their posts. Creators who qualify for TikTok Pulse and join the program will earn 50 percent of the ad revenue.
Requirements on how to join TikTok Pulse
You’ll need to satisfy the following requirements before TikTok will notify you of your eligibility for the program:
- Have at least 100,000 followers
- Must have posted at least five videos in the last 30 days
- Need to be at least 18 years old
Once you receive the notification, you can then press the button to join the program.
According to the reveal blog post, creators will need 100,000 followers to be invited in the initial stage of the program, so this minimum number of followers may decrease (or increase) in the future. Joining TikTok Pulse doesn’t guarantee that you videos will receive ad revenue, particularly since the program is specifically targeting the top 4% of creators on the platform.
The video that plays before the ad will receive credit for the revenue, as discovered by Digiday. It also doesn’t matter how long a user looks at the video or the ad; the creator or publisher still gets paid either way. This is effectively a post-roll ad format, which TikTok says will increase awareness of advertised brands. These ads will also be contextual, meaning that the company will show specific ads in 12 specific categories, like fashion or sports.
For more guides on TikTok, here is how to turn off post view history and a quick explanation of what clear mode is and how to unlock it.
